On October 2nd, H&M will launch an eco conscious denim collection aptly named the Conscious Denim Collection. In a first for H&M, the washes used on its denim have been graded to assess their environmental impact, including energy and water use. The collection includes pieces for women, men and children, and will be available worldwide. But most importantly, this is some stylish denim. I particularly enjoy the quilted shirt jacket and the zanerobe-inspired pants. Extra points to any man who can fit into and rock the women’s denim flight suit. Now that’s fashion cojones.
Photos courtesy of H&M