adidas Drops the Prophere: The 90s Are Back

Photo: Dragan Andic
adidas has once again dropped another sneaker silhouette we didn’t even know we wanted. But we do. The Prophere is the latest drop from the brand into the highly covetable sneaker market. What I love about the Prophere is the bold sculpted midsole. The textured midsole ensures that this new sneaker impossible to ignore. It’s a bit excessive and I love it. But the over the top continues with the extra bold thick 3-Stripe mark branding on this side. The raw-edge leather heel cage is complemented with a one-piece black, soft knit upper construction all while featuring technical innovations signature to the adidas Originals brand.
The Prophere was designed to challenge the norm. Inspired by uncompromising creators – similar to the artists who performed at the event and the world they occupy – the new silhouette is meant to disrupt the expected. It’s bold. It’s cool. It’s unlike anything else on the market. And that is the point.
 

“With Prophere we wanted to take a different view of our archive and looked to the unapologetic aesthetic of the 90s, when the brand experimented with bold silhouettes.” said Nic Galway, adidas Originals SVP of Global Design. “We took the provocative and uncompromising thinking of the era and reimagined it for today – a confident approach to branding and unexpected proportions of toolings were the inspiration for Prophere. With this silhouette, we connect the same energy of the nineties with the new generation.”
Available at Foot Locker or  at adidas.ca for $170

 

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Christian has been a cultural and style junkie since the age of 6; while most kids were swiping cookies, he was swiping his grandfathers' Patek Philippe. Raised to appreciate art, fashion,design and  literature (yeah, this one actually reads) by a single mother fondly called Jackie-O. Christian quickly went from childhood cultural capital thief to academia protégé. Referred to as the cat's meow by some, too clever by half by others, Christian eschewed the academic life and ran away to join the circus -the fashion circus. Several well-appointed positions later and a career on the rise would be most people's dream but it was time to say fuck off and start all over again.

This is Christian Dare Unedited.