I was lucky enough to screen a documentary about Levi’s® 501® jeans this pas week in Toronto. I have to admit that Levi’s is easily my all time favourite jeans brand. There is something classic about their design – pure Americana.
The three-part film (all in one below) is a story of modern America with the Levi’s® 501® at the center. Exploring the worlds of work, style and rebellion, the film features interviews with pioneers such as Henry Rollins, John Baldessari, Scott Schuman, Andy Spade, Mark McNairy, Erin Wasson, Gary Burden, Eddie Huang, Jim Walrod, Kim Hastreiter, Mel Ottenberg, Michael Polish, Steven Alan, Alexandra Richard, Greg Chapman, Lee Ranaldo, Rachael Wang, Josh Peskowitz and many more. Personally, I loved being on the factory floor with all the workers. See for yourself.