I often wonder why I see so many men wearing Michael by Michael Kors watches. Get a real watch; buy a Nixon. I have owned one for years and consider it a staple in the watch repertoire. Nixon has built a brand around the $500 price point – which is low to mid price in the watch world. But with a quality to detail you find in higher priced watches.
We make the little shit better. The stuff you have that isn’t noticed first, but can’t be ignored. We pay attention to it. We argue about it. We work day and night to make the little shit as good as it can be, so when you wear it, you feel like you’ve got a leg up on the rest of the world.
Now that’s a brand I can get behind (and one that isn’t afraid to swear); my favourite Nixon is the 51-30 Chrono. Now you just have to decide which finish – I own the matte black but am considering adding some gold to the collection. Mo Money Mo Problems.