I have always been a huge fan of Rei Kawakubo and her brand Comme des Garcons. i thought I knew all there was to know about the brand and its designer but I had no idea her third favourite colour was Gold. That’s right, Rei loves Gold. As you can easily guess her first favourite colour is black followed by red. But who knew the minimalist would love gold? In turn, she has redesigned the NYC flagship for CDG with lots of gold. When asked why gold? She replied, “According to research, when given a choice, babies choose gold.” So are we all babies? “I wanted to make a space which our customers would leave feeling strong and positive, with their spirits uplifted.” I will admit that I did love the old store design but I love the new one even more; the juxtaposition between the shabby non-entrance and the gilded interior is flooring. I am sure we will now see more and more gold popping up in interiors and store design. Where Rei leads others will surely follow. I know I want a gold wall now.
