BWGH (Brooklyn We Go Hard) and PUMA have come up with a pretty perfect collaboration – the perfect antidote to the overly colourful sneaker trend comes in blue on blue. And I love blue.
PUMA has previously worked with Jil Sander and Alexander McQueen; unlike every other sneaker brand they have been very selective with their collaborations, always picking the perfect designer for their brand. And they have done it again with contemporary Parisian menswear brand, Brooklyn We Go Hard (BWGH). Making over the classic R698 model, inspiration was taken from painter Mark Rothko who was known for his obsession and use of bold colors – especially blues.
The sneakers pay tribute to both brands, using a combination of suede, mesh and bouclé knit in tints of pure blue, rounded off with mottled laces. Available online December 7th.
