be NICE: Roots Celebrates Canada 150

Canadians are ‘nice’. We’re polite, friendly people that say sorry when you bump into us. But being nice is so much more. To celebrate 150 years of being nice, the iconic Canadian brand Roots has created nice™ buttons and limited-edition enamel pins. Designed and made in Canada.

The pins come in French and in English and in packs of two. They are meant to be shared to help spread the word. 100% of the profits from your button or pin purchase will support Indigenous Youth Empowerment programming run by WE, focused on empowering Indigenous youth to be leaders in their communities. Only $3 for the set of two.

WE is an organization that brings people together and gives them the tools to change the world. 100% of the profits from every purchase of a nice™ button or limited-edition enamel pin supports Indigenous Youth Empowerment Programming run by WE. Help us reach our goal of $150,000 for this nice cause by purchasing your nice™ button or pin and wearing it proudly.

WE’s Indigenous Leadership and Educational programs allow participants to explore history and current events and examine privileges and perceptions, while engaging with Inuit, Metis and First Nations Elders and community members in the development of their leadership skills.

Working together with Indigenous communities in Canada, WE programs include Sacred Circle, which educates and motivates First Nations, Metis and Inuit youth to make change and become leaders in their communities. The program is delivered in partnership with community elders and mentors. Sacred Circle was designed in consultation with educators from the Department of Aboriginal Education at Nanaimo Ladysmith School District and is based upon Indigenous concepts such as the Seven Teachings and the Medicine Wheel.

Program Outcomes

  • Increased academic achievement and engagement
  • Development of advanced leadership skills, self-esteem and confidence
  • Strengthened sense of belonging and community
  • Inspiration and support for youth to participate in their communities as leaders
  • Exploration and celebration of personal and cultural identity



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Christian has been a cultural and style junkie since the age of 6; while most kids were swiping cookies, he was swiping his grandfathers' Patek Philippe. Raised to appreciate art, fashion,design and  literature (yeah, this one actually reads) by a single mother fondly called Jackie-O. Christian quickly went from childhood cultural capital thief to academia protégé. Referred to as the cat's meow by some, too clever by half by others, Christian eschewed the academic life and ran away to join the circus -the fashion circus. Several well-appointed positions later and a career on the rise would be most people's dream but it was time to say fuck off and start all over again.

This is Christian Dare Unedited.