I am sure you have all heard about Detroit based Shinola by now. If not, this is your crash course.
Shinola was a company founded back in 1907 that made shoe polish. But in the 1960s the brand stopped producing and lay dormant for quite a while, until it was revitalized in the early 2000s when it was acquired by a Texan venture capitalist. This time they turned to watches, bikes and other hipster inspired goods. Shinola was part of the attempt to revitalize Detroit as a manufacturing hub. They are currently based in Detroit and manufacture all their products in the USA (at a premium). “You don’t know Shit from Shinola”
Oft criticized for their Detroit-opportunism but hey they are creating jobs and their bikes are quite good if not a bit overpriced. Now you can go all in with a $300 leather lock. Why not?
Leather Covered Bike Chain, $285
Nickel-Plated Detroit Arrow, $1500
