Abramović Adidas

Adidas loves to find new and interesting collaborators and this time it’s no different, the brand has teamed up with performance artist Marina Abramović on a new film that celebrates the World Cup. Taking inspiration from the Marina’s 1978 performance piece Work Relation, the video is a reenactment the famous piece in which three different models are implemented in transporting stones from one end of a room to another. The film is an exploration the notion of teamwork and ties the art piece with football, and Adidas’ partnership with the 2014 FIFA World Cup.


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Christian has been a cultural and style junkie since the age of 6; while most kids were swiping cookies, he was swiping his grandfathers' Patek Philippe. Raised to appreciate art, fashion,design and  literature (yeah, this one actually reads) by a single mother fondly called Jackie-O. Christian quickly went from childhood cultural capital thief to academia protégé. Referred to as the cat's meow by some, too clever by half by others, Christian eschewed the academic life and ran away to join the circus -the fashion circus. Several well-appointed positions later and a career on the rise would be most people's dream but it was time to say fuck off and start all over again.

This is Christian Dare Unedited.