The secret is finally out it seems; Santa Maria Novella is now available through Mr.Porter.
Don’t know about Santa Maria Novella? Understandable, up until know it has been hard to find and relatively unknown in most popular fashion cultural circles. They have no flashy ad campaigns nor huge celebrities pushing their brand. But trust me, this skincare is the real deal. But be warned, the price is not a deal.
Santa Maria Novella traces its roots back to1221 in Florence, when Italian monks started developing herbal remedies and potions for their monastery. The product soon became well known and in 1612, due to demand, they opened a pharmacy. It’s actually the oldest, still operational, pharmacy in the world. And Santa Maria Novella’s dedication to natural ingredients and quality hasn’t changed. They have been harnessing the benefits of herbs like gingko, mimosa, and natural antioxidants derived from fruits like papaya and aloe, long before going ‘green’ was de rigueur.
