APC’s Jean

Jean Touitou founded one of my favourite brands – the cool minimalist french brand that is A.P.C. Since founding the brand in 1987, he has cultivated a devout following of customers through his minimalist aesthetic and his well-defined and polarizing worldview. He is the brand;  he is modern minimalism. In a recent interview, he gave some of the best answers to the question: “The worst fashion trends today are…” his replies are brilliant and food for thought for many a ‘fashionista’

  • “I can’t see one more rolled up pant.”
  • “Gays using the worst of the very boring straight looks. Like Pierre Bergé dressed up. His various shades of greens in the fall, I can’t handle it.”
  • “Straight men looking like gays 6 years ago. I mean, such a turn off.”
  • “I can’t stand anymore status bags, even a wonderful Celine bag. Social signifiers are just impossible. Too sad for Celine’s bag designer. They are the new Hermes for real. You won’t see any elegant woman with a status bag anymore. Big big fashion NO NO.”
  • “I don’t mind a sincere bad taste. As long as people are decent humans. I totally respect them. In that sense, never anymore would I “judge a book by its cover”. But a poser is poser; the looks I just describe are just poses.”


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  1. LOVE his point of view… except Celine is NOT the new Hermes… I dare all the Jay’s and Salem’s of this world to walk into Hermes and convince them to let them a Birkin… I’m watching.

Christian has been a cultural and style junkie since the age of 6; while most kids were swiping cookies, he was swiping his grandfathers' Patek Philippe. Raised to appreciate art, fashion,design and  literature (yeah, this one actually reads) by a single mother fondly called Jackie-O. Christian quickly went from childhood cultural capital thief to academia protégé. Referred to as the cat's meow by some, too clever by half by others, Christian eschewed the academic life and ran away to join the circus -the fashion circus. Several well-appointed positions later and a career on the rise would be most people's dream but it was time to say fuck off and start all over again.

This is Christian Dare Unedited.