The new Thom Browne store, in Tokyo, is unlike any other designer retail store you have encountered. Sure just like CDG stores it has inconspicuous entrance but once inside you feel you have entered a new world – a world somewhere between a WWII underground bunker and an office building. It is perfect for the Thom aesthetic.
There is something about the extreme minimalism inside that makes me think of luxury. Its austerity instills relaxation. There is nothing that is not necessary – not even flowers. It even re kindles my love of horizontal blinds. I even appreciate that he used those ‘horrible’ overhead fluorescent lights.
This is a far cry from the opulence that is a Tom Ford store and that’s the way I like it .
