As part of the Saks Fifth Avenue launch in Canada, they have recruited a number of Toronto’s taste makers to find out what Toronto means to them for a series of very short docu style videos – #SaksuTOpia. You can check out everyone from dancer Sonia Rodriguez to Yabu & Pushelberg, and even the Beckerman twins. Will it help with brand acceptance in the market? Couldn’t hurt, right?
You can see them all here.