The guys over at Concepts are evidently all about that “so fugly, it’s dope” trend in Fashion (Prada has been doing this for years) or at least that seems to be what inspired their New Balance collaboration. They are loaded up with every colour imaginable and even reflective 3M tape (which may actually help save a few fashionlovers as they jaywalk at night). Put it bluntly, they are ugly. But I must admit, I do love these 998s.
They launch online and in store today. Buy them before they sell out.